Scilly visitors 'prefer to book online'
The Isles of Scilly’s 2018 official Visitor Survey has revealed a growing desire to be able to book online.
Some 28% of respondents booked their holiday to Scilly on the internet but 50% said they would have preferred to do so had the option been available. Meanwhile, 72% suggested that online availability was very important and 63% said a good website was also important.
The survey also found that 65% of respondents use social media and, of those, 85% were regular users of Facebook. For the first time this year, respondents were more in tune with Instagram (25%) than they were with Twitter (23%).
The visitislesofscilly.com website was the most popular source for information and regarded as the most useful, while a record 21% of visitors rated the Visit Isles of Scilly Guide brochure as the most useful.
Islands’ Partnership Executive Director David Jackson said: “We are encouraged by the early successes of our new online booking functionality on visitislesofscilly.com – supporting the strong desire amongst visitors to be able to view availability and to book their accommodation online. The overall performance of our new website is very strong, and the online functionality is proving invaluable in reaching out to new markets and attracting even more new visitors to the islands.”
The Annual Visitor Survey has been conducted by the Islands’ Partnership for the last five years, with the 2018 survey attracting 2,310 responses.