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Kids clothing firm releases Scilly-inspired range

A Cornish company has released a new children's clothing range based on the Isles of Scilly.

Frugi, which is based in Helston, makes organic clothing for babies and kids up to 10 years, as well as breastfeeding tops for mums.

Each season the firm's collection is based around a different theme, with Spring 2019’s being 'A Summer of Scilly-ness'. Frugi’s design team took a trip to Scilly in summer 2017 and have created prints and designs inspired by the landscape.

They then held a photoshoot on Scilly in March 2018, putting out a casting call for local models from 8 months to 3 years and 4-7 years.

The range is now available at the company's website.

Frugi wrote: "Embrace island life and let us transport you to the land of puffin topped rocks, dazzling golden beaches and iridescent seas… with our SS19 Summer of Scillyness!

"The new collection is inspired by the exquisite Isles of Scilly, an archipelago 28 miles off the Cornish coast. The seaside brights and tropical tones will have you day dreaming about collecting shells on St Agnes beach or snorkeling with the seals as you discover one the UK’s most treasured family holiday destinations!"

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