Scilly fashion blogger makes TV modelling debut

September 27, 2018

A fashion blogger from Scilly is one of five women over 45 chosen to front JD Williams' latest ad campaign.

 

 

Anna Parkes, who showcases her fashion sense in her blog Anna's Island Style, is one of the official faces of the retailer's new 'I AM' campaign

 

The 60-year-old Tresco resident is described by the firm as "utterly fabulous". 

 

JD Williams is the UK's leading direct home shopping company, operating over 20 successful catalogue brands.

 

Its website said of the new Autumn/winter campaign: "We're on a mission to change the way the world observes fashion for women over 45 and give you lovely ladies a platform to express yourselves. 'I AM' is all about women showcasing just how fabulous they truly are, and so, we took to the streets of the UK to find our bold and beautiful cast.

 

"We wanted to find stylish women with bags of personality that weren’t afraid to express themselves. And while we were inundated with applications, in the end, there were a small handful of applications that really stood out to us. And on that note, it brings us great pleasure to introduce you to our five fabulous ladies and the official faces of our ground-breaking ‘I AM’ campaign."

 

 

It says of Anna (above centre): "Living proof that you’re never too old to pursue your dreams, fashion blogger Anna has been inspiring women with her elective sense of style for three years now, and by her own admission, she’s never been happier.

 

"Proud to fly the flag for all women her age Anna defies society’s stereotypical perception of older women, stating ‘I dress for me, to make me feel great and on my blog, I talk to inspire people’.

 

"Anna’s positive mental attitude gives her an indescribable, radiant glow. Her lust for life is completely infectious and we’ll never forget just how empowered she made us feel when she told us: ‘As a 60-year-old woman, this is just the start.’ Anna, you are utterly fabulous." 

 

The first TV ad for the campaign debuted this week: 

 

Anna said: "My job allows me to dress up. Every day I can be a different character, so with the blog I want to reach out and inspire others - even if they can just find a pair of shoes to pair with something!"

 

She added that she was "delighted" to be part of the campaign, describing it as an "extraordinary opportunity". Read all about Anna's audition and TV debut on her blog here

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