The Islands' Partnership today launches a "bold new long-term plan" for the tourism industry.
The Destination Management Plan sets out a new vision and a shared approach to help revitalise what is the islands’ principal industry, supporting around 85% of all employment.
The Plan has been developed by the IP and supported by all of the islands’ major stakeholders. It is funded by the Cornwall & Isles of Scilly Local Enterprise Partnership.
Alongside new investment in transport, quality and service, the plan calls for a stronger emphasis on Scilly's hidden cultural heritage, its potential as an eco-destination and the need for increased collaboration to help extend the tourist season.
IP chairman James Berresford said “As a destination, the Isles of Scilly is blessed with some of the most outstanding natural assets of anywhere in the UK. We have a wonderful opportunity to harness these assets in a way that repositions the islands as the escape destination, meeting the growing demand for discerning, authentic, experience-led tourism.
"The Destination Management Plan will be instrumental in bringing the islands together behind this shared ambition, helping to ensure our industry is both sustainable and fit for the future."
IP Executive Director David Jackson added: “Today’s launch marks a really significant moment for the islands. The Destination Management Plan, alongside the emerging Smart Islands programme and a new Local Plan, represents a genuinely exciting opportunity to trigger a real step-change in our industry and for Scilly to become a truly sustainable destination that’s economically resilient yet protective of its precious environment and unique sense of place.”
Tim Bagshaw, Head of Operations at the Cornwall & Isles of Scilly Local Enterprise Partnership said: “Tourism is one of the region’s priority sectors and has been recognised as such in our 10 Opportunities prospectus. For the Isles of Scilly in particular, there’s real potential for Scilly’s tourism industry to grow and become more competitive and we’re confident that the new Destination Management Plan will be a vital mechanism to help drive this growth.”
The launch event for the new Destination Management Plan takes place this afternoon at Tregarthen’s Hotel on St Mary’s and will bring together many of the islands’ leading tourism businesses, coinciding with the national English Tourism Week.